Local. Small. Real.

Updated: Nov 15, 2018

Shop Small with us in Historic Downtown Sanford on Saturday, November 24th! Home to over 50 independently-owned and -operated small businesses, beautiful Historic Downtown Sanford is the perfect holiday destination to shop where it makes a difference in local lives!


We love Sanfording!

You may not have heard of Small Business Saturday (until now), but it's been held annually since 2010 on the Saturday after Thanksgiving* to encourage holiday shoppers to patronize small, local brick and mortar businesses, with American Express playing the role of de facto sponsor of the initiative.

*You know, the day after the dreaded Black Friday. Anyone who's actually going shopping on November 23rd, 1) you're verrückt, and 2) Good luck!


SHOP SMALL FOR THE HOLIDAYS IN HISTORIC DOWNTOWN SANFORD!

Like many other communities around the nation, Sanford small business owners and organizations are joining together in a concerted effort to promote not just Small Business Saturday, but the overall Shop Small concept, with brochures, flyers, logos, FB events and groups, an "SBS Kickoff Breakfast" on November 24, and an incentive for shoppers to patronize Sanford's retail locations by receiving discounts or even freebies at local restaurants and bars with proof of retail purchase - and more!


Obviously we at Hollerbach's have taken an interest in this initiative because we care about our community, our patrons and our fellow business owners - but we're also the proud owners of three small businesses here, Hollerbach's Willow Tree Café German Restaurant, Magnolia Square Market German deli and shop, and Hollerbach's Outfitters traditional German folk apparel - and starting on Small Business Saturday November 24th, we'll be giving away a nutcracker to each guests who purchases $75 worth of Hollerbach's German Restaurant Gift Cards!





Small Business Saturday - with an Umlaut! Wir freuen uns auf Ihren Besuch.

Visit the Historic Downtown Sanford Shop Hop | Shop Small for the Holidays Facebook event for details and updates, a list of participating retailers and food and beverage locations. We look forward to seeing everyone on November 24th, and throughout the holdays!


They even gave us these awesome Sanfording SBS coasters!


BTW, Card Members have spoken! We’ve been selected as a 2018 AmericanExpress Card #MemberFave.










#shopsmall #memberfave #smallbusinesssaturday #SBS #tracht #lederhosen #dirndl #ShopSmall #SupportLocal #HistoricDowntownSanford #Sanfording #germandeli









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205 E 1st Street
Sanford,FL 32713
Phone: 407-321-2204

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